Design brief
Pelvina is a pelvic floor training app. Eight interactive course modules teach users how their pelvic floor is constructed and how they can visualize and strengthen it. Pelvina is intended for health-conscious women, who want to strengthen their pelvic floor muscles, for example during or after pregnancy.
Target users:
mainly mothers but also women around the age of 65.
Goal & Objective
1. A playfull and more interesting structure in each Module
2. Motivation messages, when the user completes the modules
Design process
Design thinking 5 steps: empathize > define > ideate > prototype > Test
Empathize
I started with empathizing users, imaging if I am partner of the pregnant woman. YouTube, wikipedia, and the health portal are the source to better understand the pelvis floor pain and how to conquer them.
A mindmap would help me visualize the fragmented information.
User interview
I wrote down the relevant questions and conducted a couple of interview session with friends who has been through the pregnancy.
Persona
Based on the provided information I expand the target users by adding hypothesis including attitude, aptitude, stage of life, lifestyle, needs and behaviors. By mapping and synthesizing them, 3 user archetypes have been born:
- First born young mother
- Second born mid aged mother
- Elderly who got her smart phone
User reviews
To understand the existing app painpoint, I check all of the reviews on app store and play store, screenshot the relevant reviews and made an affinitive diagram. Now the critical problems displayed clearly.
Competitor analysis
In order to understand patterns and market, I did a brief competitor analysis, try the different products and get a general understanding about how health courses are organized.
Reference
I recorded interesting patterns and useful resources related to the topic.
Old information architecture
The skeleton of the current app
User journey map
I played as a pregnant mother and ploted each touchpoint that I have with the pelvina app. I listed the potential pains and emotions along the way.
User reviews
Starting from accumulated knowledge, I started to divergent thinking, proposing How Might We questions, and a bunch of ideas that serve the needs. And tag ideas with different labels.
Position and prioritize
The simple impact and effort quadrant would help to map the ideas.
New information architecture
Sketching and wire-framing
Illustration Design
With the help of Smash illustration kit, I quickly assemble the characters with the organs.
Prototyping
The clickable prototype can be found here.
Quick & dirty testing
In order to get some feedback from real user, I interviewed one women.
Follow up
Design is never done. here are the following to do list map.
