Overview
In an era where information overload is the norm, I led a three-person team in creating Mindular, an AI-powered knowledge management solution that transforms how users harvest, connect, and utilize information. This case study details our journey from identifying core user pain points to delivering a revolutionary product that challenges traditional information architecture.
The Challenge
Knowledge workers today face three critical challenges:
🏗️ Information silos prevent the creation of interconnected knowledge networks
🌳 Traditional hierarchical structures make information retrieval cumbersome
⏳ Manual information gathering and organization consume excessive time and cognitive resources
As the lead designer in this freelance project, I collaborated with a product manager and developer to tackle these challenges head-on, aiming to create a solution that would fundamentally change how users interact with information.


User Research
I conducted in-depth interviews with 12 knowledge workers across various industries, including researchers, content creators, and business analysts. Key findings revealed:
🔄 87% struggled with maintaining connections between related pieces of information
🕐 92% reported spending over 2 hours daily searching for previously saved information
📁 73% expressed frustration with rigid folder structures that didn't match their mental models
One particularly inspiring interview was with Sarah, a research scientist: "I have brilliant ideas when connecting different papers, but there's no easy way to maintain these connections. They just get lost in my folders."

Competitive Analysis
We analyzed existing solutions including Notion, Roam Research, and Obsidian. While these tools offered valuable features, they all shared common limitations:
🏷️ Heavy reliance on manual tagging and linking
🤖 Limited AI assistance in identifying relationships
📚 Steep learning curves that deterred adoption
Our analysis revealed a clear opportunity: leveraging AI to automate the creation of knowledge connections while maintaining an intuitive user experience.

Defining the Solution
Using the Lean Business Canvas, we identified our unique value proposition: "Effortless knowledge connections through AI-powered insights." Our solution would:
🔗 Automatically identify relationships between pieces of information
💡 Suggest relevant connections during content creation
🎯 Provide flexible visualization options for knowledge networks
User Journey Mapping
I created detailed journey maps focusing on three key scenarios:
📥 Information capture from multiple sources
🔎 Knowledge exploration and discovery
🧩 Synthesis and connection-making
This exercise revealed critical pain points and opportunities for AI intervention, particularly during the information capture and connection-making stages.


Low-Fidelity Prototyping
I began with rough sketches and wireframes, focusing on three core interactions:
